Andreas Johler

With a passion for marketing ignited early in his life, Andreas has dedicated his career to mastering the art and science of consumer engagement in the fast-moving consumer goods (FMCG) sector. Alumnus of the Vienna University of Economics and Business, Andreas holds degrees in Consumer and Trade Marketing, which laid the foundation for his 30 years journey in the marketing world.

Throughout his career, Andreas has held pivotal roles at industry giants like Unilever and The Coca-Cola Company. These positions allowed him to spearhead national and international marketing initiatives, building his expertise in brand positioning, growth strategy, marketing planning, and media strategy. His work has consistently demonstrated his ability to elevate brands and create impactful communication strategies that resonate with diverse audiences.

Currently, Andreas serves as the Managing Director of Branding at MOWI ASA, the world’s largest producer of farmed Atlantic salmon. In this role, he has been instrumental in the global roll-out and growth of the MOWI brand since its launch in 2019. Due to innovative products, impactful communication and effective market execution, the MOWI brand has already become a recognized and trusted name in the seafood industry in 15 countries.

At the Aquatiq Food Forum 2024, he will discuss the intersection of safe food production and brand reputation. Drawing from his extensive experience as a brand specialist at Coca Cola and Unilever, Johler will shed light on how incidents like contaminated food and product recalls can impact well-established brand names. Don’t miss this opportunity to learn form an industry expert!